Hershey's Santa Hat Kisses
The Target shopper is an entertainer who wants to make the Holidays extra special. To get her excited about our exclusive and adorable Santa Hat Kisses, we just had to provide a little inspiration (in the right way and at the right time).
We concepted and created three unique and compelling pieces of content that were released strategically throughout the season:
• Facebook video posts featured an animated Santa and announced the arrival of the exclusive candy and built early excitement with a Cartwheel offer.
• A miniature candy sleigh place setting craft provided inspiration, and another use for the product. Facebook and Pandora ads drove to the Target brand page where our shopper could download instructions and name placard templates.
• Just in time for buying and wrapping presents, another Facebook video inspired her to make holiday gifts extra sweet and drove her to a Target brand page for more inspiration and savings.
The result was the highest engagement for any Facebook campaign to date with sales and Cartwheel redemption that exceeded anyone’s expectations.
Credits:
Senior Art Director: Dinah Montgomery
Digital AD: Sandon Spalding
Senior Digital AD: Rebecca Cervantes
Writer: Steve Young
Account: Whitnee Skobla
#CUSTOM CONTENT
#BRAND PAGE
#DIGITAL ADS
#SOCIAL POSTS
#VIDEO PRODUCTION
#ANIMATION