Reese's Baking Bracket Challenge
To counter a lull in confection sales following Easter, we got Reese’s on Mom’s list by providing inspiration for how Reese’s can be a part of her family’s March Madness experience.
Digital and social media brought her to a digital hub where she could discover ideas and recipes using Reese’s, while driving equity for Walmart through this exclusive program.
The results were sweeter than hitting a 30-footer as time expires:
26% sales lift for Reese’s, and benchmarks crushed for digital impressions, site visits, and social engagement.
Credits:
Art Director: Ben Jackson
Conceptor/Writer: Chris Kelman
#PROMOTION
#MICROSITE
#RICH MEDIA ADS
#SOCIAL POSTS
#INFLUENCER